It doesn’t take much to spot a jar of Nutella from a mile away. Its trademark casing and colour scheme is far too obvious for the avid hazelnut enthusiast. Everyone must surely have some sort of product that they can recognise without a second glance. Well, take what you’ve grown to know and love for these products, and strip them of everything their logo artist came up with, and replace it with bare minimums and you’ll get this:
The people at Antrepo are very keen on minimalism, and they incorporated their knowledge and fascination of simplicity into everyday products for a sample of what they could be. They aren’t real proposals, but they sure make for some pretty interesting conceptualisations.
Personally I find minimalism a very bold and direct approach to expressing exactly what you need in a concise manner. I think for some products, it works quite well. It keeps the essence of the product whole but makes it much cleaner and pleasing to the eye than the typical array of colours and objects and tiny print found on almost everything.
However there are some other products that I don’t find appealing when portrayed with minimalism. Take a look at some other concepts and be a judge for yourself. Antrepo did this twice due to the amount of talk the idea received. The first time, each product went through two tiers of minimalising. The second, it was three. Be the judge for yourself and decide which versions of each product you like better!
Minimalism has its downfalls at times. If there wasn’t a picture of Nutella being smeared on bread as an indicator of its correct use, I’d eat it straight out of the jar! (Well, I kind of do that anyways…)