The Huffington Post was founded by Arianna Huffington in the early years of the 21st century, a time focused on the development of technology as well as the problems associated with information overload from these developments. During this period, people began to become more aware of social inequality and other concerns of fellow citizens, due to the spread of fast internet and technology. While society gained from technology overall, many came across struggles and difficulty catching up with this rapidly changing world. Arianna Huffington and her team were able to capitalize from this, and fill an area in the journalism market by offering a space for information both opinionated and not. Arianna was able to tap into a market of informing Americans and allowing them to navigate and develop their own opinions.Â
The main reason the Huffington Post was able to gain traction was the distinct and unique style of information presented to its audience. As mentioned before, during this time information was constantly evolving and coming, the Huffington Post provided an easy, accessible and informative way to view information to help individuals curate opinions. It addressed current events in the form of writers’ perspectives and allows people to view different types of information all in one place. Readers were highly satisfied with the Huffington Post and its ability to categorize and organize information. Additionally, many authors were also given the opportunity to share their opinions to educate the American people, just like Arianna Huffington was able to do with some of her prior books and other outlets. The overall struggles with technology aligned with the Huffington Post’s missions allowing it to easily flourish.Â
Overall the Huffington Post affected and benefited both readers and writers looking for a platform to share or learn different views. This new approach to businesses and journalism from Arianna Huffington filled a consumer need and contributed to the Post’s success. By creating this, Arianna Huffington aided the 21st century by allowing and shaping a new age of digital news and information.
