Since 2002, The Coca-Cola company hasn’t changed its coke flavourings. That was four days ago.
For the first time in what seems like forever, the brand is launching two new flavours with a vintage look.
The two flavours dubbed Coca-Cola Georgia Peach, and Coca-Cola California Raspberry will be popping up around american restaurants, bars, and possibly grocery stores this week. The flavours are locally inspired and sourced by fruit from the regions in their names.
These are more fancy then the traditional bottle, and have a good chance of competing with many craft sodas currently in the market.
Now, growing up with the classical cola brand, i’m not sure how this one will compare. However The Coca-Cola Company worked with 9,500 customers, and nearly tested 30 flavours, so i’m fairly confident these two new flavours won’t fail to impress.
These two sodas will act as a companion to the four new diet coke flavours also being released: Ginger Lime, Feisty Cherry, Blood Orange, and Twisted Mango. All of the new cola flavours are more locally sourced and fruity then the traditional coke brand. “We know that our consumers want more transparency,” Lillian Norton, senior brand manager of Coca-Cola Innovation, said in a release. “They want clear ingredient information, and they’re seeking out more local products. They’re shopping local, and eating local. So we wanted to allow people to experience some unique local flavors no matter where they live in the United States.” The company seems to be entering into a new age of innovation and flavours for the next generation.
Although, growing up on the sweet dark traditional coke, I’m not sure what to think of the new drinks. For the moment I’m undecided, at least until I can get my hands on a brand new bottle of Georgia Peach or California Raspberry.
So what’s your opinion on this new cola endeavour? Feel free to comment below!
