Scent drives our perception inevitably. It plays a predominant role when it comes to attracting the opposite sex, attachment to memories, and presenting oneself. Some people are more deeply conscious of the influence and impression a scent can bring, utilizing it to create an extension of their personalities and attract wanted success into many areas in their…
Produced by the acclaimed Dentsu creative director Kaoru Sugano, Japanese girl group Perfume’s performance last week at SXSW 2015 was nothing short of mind boggling. Featuring complex visual projections and synchronisation of military precision, the massive production team of the SXSW performance created a dizzying, seamless audiovisual treat with the help of enormous technical production…
Forget those fancy, sweet-smelling perfumes sold at The Body Shop and The Bay; the all-new Macbook Pro perfume is the hottest new scent. Gavin Bell, Jarrah de Kuijer, and Simon McGlinn teamed up with Air Aroma to create a new perfume that smells like a brand new, just-opened Macbook. Professional perfume makers studied the unique scent…
Whether we recognize it or not, many people suffer from insomnia. According to the US department of Health and Human Services in 2007, approximately 34 million Americans regularly suffer from insomnia each year. It is 41 per cent more common in women than in men (according to Wikipedia). As we already know, insomnia is a…