Marketing Genius: IKEA’s bookbook™

Sleek lines in front of an intently lit grey backdrop, the 2015 IKEA Catalogue is coming to your stands soon. Wait, what was that? What people would normally expect to be the milieu for an Apple product, IKEA parodies Apple’s advertising scheme to create an ingenious marketing scheme of their own. The bookbook™ mocks the highly…

The organization for the next generation

If you like science, teamwork, web designing, or even just an experience to change your life, you should join FIRST. FIRST stands for For Inspiration and Recognition of Science and Technology. In their words, their “mission is to show students of every age that science, technology, and problem-solving are not only fun and rewarding, but…

The Elusive Bird’s IPO: Twitter

Don’t know what IPOs are? Ready a quick article about them here. Though there has not been any official information regarding Twitter’s IPO, there are rumors that the company may go public soon. After Facebook (FB) and Groupon’s (GRPN) stocks suffered heavy losses when going public, is it still worth it for Twitter to do the…

Learn new skills at SAIT Summer Camps

I know, I know – it’s almost August. Summer school is drawing to a close, and you only have one month before school begins again. If you’re looking for a fun and educational experience, why not try out the Summer Camps at SAIT? There are so many different possibilities to choose from – and for…

CBC Calgary’s Junior Achievement Pitch

Have you ever wondered how to make a commercial? Or where the product idea came from? Recently, youth all around Calgary have been participating in the big JA pitch. Every Junior Achievement Company has created their own commercial to promote their company. The top three companies with the most votes get to compete in a…