In order to gain political ground, a lot of campaigns attempt to use something called ‘Social impact marketing’, it’s a strategy in which you market off the basis of the current world problems. This occurs not only in political campaigns but even in marketing of products in general. For example, Gillete’s slogan about being “the…
On Aug 6, Facebook mobile users were hit with a controversial update where the private messaging function of the Facebook app was disabled. Instead, users were forced to download the separate Facebook Messenger App if they wanted to message their Facebook friends on their phone. Facebook’s decision was met with backlash from consumers, accusing the…
This article is the second of my series on oil. Read the first part here. America is having problems dealing with both their economy and their unquenchable thirst for oil, but what is Canada doing to use our natural resources and improve our economy? Canada has recently seen numerous waves of investment from many oil…