Marketing Genius: IKEA’s bookbook™

Sleek lines in front of an intently lit grey backdrop, the 2015 IKEA Catalogue is coming to your stands soon. Wait, what was that? What people would normally expect to be the milieu for an Apple product, IKEA parodies Apple’s advertising scheme to create an ingenious marketing scheme of their own. The bookbook™ mocks the highly…

My four biggest pet peeves

Today, I thought I’d share four things that I absolutely despise… 1. When a person can’t whisper I find it extremely annoying when I come across someone who just doesn’t seem to know how  to whisper! The point of whispering is to communicate “classified” information to another person without anyone else hearing. I’ve come across several…

Your iPhone can detect earthquakes

Before this article becomes a heavy dispute over Apple’s thumb print-reading technology, or the ever-co controversial hype between Samsung and Apple, I would firstly like to state that the technology for detecting earthquakes may not just lay within the temperamental screens of iPhones. In a recent study published in the Bulletin of the Seismological Society…

The iPhone 5C and 5S: A Double Whammy

Holiday shopping season is quickly approaching, and that means new iPhones from Apple. Apple has followed its annual tradition of releasing a new iPhone since the first one was released in 2007, but this year they had a little surprise: two new iPhones. The new models will be the plastic coated iPhone 5C and the…

CES: The Unseen Innovations

Every year at CES technophiles are shown numerous new products, from nearly every technology company in the world (except Apple) and this year was no exception. This year, however, certain products took nearly all of the limelight, with Razer’s new tablet, the Edge, winning both the Best of Show and the People’s Voice awards. Other products,…