Marketing Genius: IKEA’s bookbook™

Arts & Culture, Entertainment, Fashion & Shopping, Humour, Innovations, Satire, Tech, Websites

Sleek lines in front of an intently lit grey backdrop, the 2015 IKEA Catalogue is coming to your stands soon. Wait, what was that? What people would normally expect to be the milieu for an Apple product, IKEA parodies Apple’s advertising scheme to create an ingenious marketing scheme of their own. The bookbook™ mocks the highly…