Music to our ears.
An innovative feature for the Discovery Channel’s Shark Week web page includes an interactive experience that allows users to see how our perception of sharks can be altered by different types of music. From a calm tune to a most ominous one, viewers are able to interpret scenes of sharks in a new light.
The reason our interpretations differentiate between the two polarizing melodies is due to the fact that our minds associate past experiences with these tunes to certain moods. An inspiring and powerful score is often discerning of a likeminded scene. Whereas decades of thriller films and the media have caused our perception of the other score to be associated with a threatening scene. Therefore, even if we are looking at the same scene, the music can make all the difference.
Check out SharksReScored.com to uncover many of its other interactive facets, such as a mini documentary and an orchestra performance, and make sure to share the site on Facebook or Twitter to help Volkswagen and the Discovery Channel help conserve these precious animals.
But if you were ever interested in what sharks like to listen to, look no further: