Marketing Genius: IKEA’s bookbook™

Sleek lines in front of an intently lit grey backdrop, the 2015 IKEA Catalogue is coming to your stands soon. Wait, what was that? What people would normally expect to be the milieu for an Apple product, IKEA parodies Apple’s advertising scheme to create an ingenious marketing scheme of their own. The bookbook™ mocks the highly…

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Are we modest for the right reasons?

Disclaimer: This post reflects my personal opinion and should only be regarded as such. This does not necessarily reflect the opinion of Youth Are Awesome or Youth Central. The topic of modesty is controversial and I therefore warn you that some content may offend some people with differing opinions. Pretty much every girl in our generation,…

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