“Disney” this one word includes our childhood, memories, love, and many other things. Disneyworld is a magical place for adults and kids. Disneyworld uses many tricks to help people to have the best time and use more money in Disneyworld. These are ways how Disneyworld psychologically manipulates people to have more financial benefits.
1. Smell Pods (Smellitizers)
If you take a whiff of the air in Disneyworld, you will normally smell a lovely smell. Thanks to Disneyworld smell pods (a.k.a smellitizers) all around the park. These smellitizers continuously pump the scents, like the smell of fresh popcorn or vanilla. They are usually in bustling areas or particular stores and hidden in the bottom of stores outside small vents and lampposts. This promotes people in hunger and makes them buy foods. Famous stores in Disneyworld use smellitizers and pump the vanilla smells through a vent underneath the window to bring guests. These scents also set off neurons in your brain; some smells make you feel nostalgic, and other smells make you want to eat certain foods. Disneyworld pumps out these smells to stimulate your neurons.
2. Forced Perspective
Forced perspective is a technique which employs optical illusion to make an object appear farther away, closer, larger or smaller than it actually is. Disneyworld uses focused perspective everywhere to give an optical illusion to people to make them think buildings look a lot taller than they actually are. The most known example is the Cinderella castle in Disneyworld. At the time of its construction, any structure taller than 190 feet tall would have required a red, flashing aircraft beacon on top of it. Imagineers capped its height at 189 feet to avoid adding a red light to the top of the castle. Instead, they used forced perspective to make it look larger! The first floor of Cinderella castle is built to scale, while the second story is build smaller. The second story has windows and blocks which are 5/8th the size of the ones on the first floor, and the top spire of the castle is about half the size that it appears to be. Other than Cinderella castle, all buildings in Disneyworld use smaller bricks as they go higher to trick people’s eyes.
3. Temperature
Using hot temperatures in Florida, Disneyworld makes you spend more money. People usually go to the shops in Disneyworld to cool off. Disneyworld keeps stores and shops heavily air-conditioned to make it very cold. It helps visitors to cool off, but that’s not the case. Instead, it tricks people into buying specific merchandise from the store. For example, no one would buy Disney sweaters in hot weather. Still, Disneyworld cranks up the air conditioner to make visitors forget how hot it is outside, and it will make them purchase specific merchandise, like sweaters and jackets.
4. Dark Walkways
You may notice that Disneyworld is very colourful and bright except for the pavements and walkways. Disneyworld coloured walkways in the dark to attract heat from the Sun, which makes standing in the same place for a long time very uncomfortable that keeps people moving around and stops any traffic jams if people loitered around. So they make sure the dark pavements stay smooth and consistent. Also, when people gain more heat from the dark pavements will drive more people into air-conditioned stores.