Changing for the better sounds easy enough, yet it is incredible how many people would rather take the easy way out because telling them to do so is just not enticing enough. Well, what better encouragement is there to change people for the better than with FUN! To sum it up: “fun can obviously change behaviour for the better.” And that, my friend, is called the Fun Theory. It is an initiative of Volkswagen to encourage people to better their lives with the use of something as simple as fun. Just by adding fun to everyday tasks such as throwing out garbage, taking the stairs, and recycling, people are proven to making a change to better their lives and the environment.
For example, rather than telling people to take the stairs, why not make it into a piano? Check it out:
Surf to the Fun Theory for more videos of theories being tested in Sweden!