Marketing Genius: IKEA’s bookbook™

Sleek lines in front of an intently lit grey backdrop, the 2015 IKEA Catalogue is coming to your stands soon. Wait, what was that? What people would normally expect to be the milieu for an Apple product, IKEA parodies Apple’s advertising scheme to create an ingenious marketing scheme of their own. The bookbook™ mocks the highly…

Four reasons to take IB

IB is the international baccalaureate program which is offered at many high schools in Calgary. Here are four reasons to enter the program: 1. IB is an internationally recognized program, hence the name. Many argue that universities don’t even look at your IB mark, but many universities do take into account that you took IB.…

Kim Jong Un: Rise of the “Un-Cut”

Exactly eight days ago, Alberta Premier Alison Redford resigned. Broadcasted on many Canadian television channels and billed as a “major announcement from the premier,” Redford officially announced that she would, as of the evening of March 23, officially resign as premier. Albertans and Canadians have been engaging in talks regarding national politics this week, discussing…

5 things you didn’t know about IB

So many of us already know about IB, but for those who don’t, please excuse me as I lift up the rock you have been living under. International Baccalaureate is an academically enriched and challenging program that presents rigorous and innovation provoking learning continuum of education. In other words, its a program that lets you…

Favourite first world problems #2

Yep, this week brings another round of first world problems! In the humorous way they are presented in “My Grandma follows me on Twitter” by Craig and Marc Kielburger, they never get boring. Let’s jump right in. #18 I’m procrastinating going to the dentist because I haven’t flossed and I don’t want a lecture from…