Marketing Genius: IKEA’s bookbook™

Sleek lines in front of an intently lit grey backdrop, the 2015 IKEA Catalogue is coming to your stands soon. Wait, what was that? What people would normally expect to be the milieu for an Apple product, IKEA parodies Apple’s advertising scheme to create an ingenious marketing scheme of their own. The bookbook™ mocks the highly…

Against the Media: “10 Fashion Risks You Should Have Taken by the Age of 30”

(Original Image) Having recently started following Vogue on Twitter, I am now one step closer to becoming a true, self-entitled professional fashion blogger. While Vogue is known for their bold statements and rather outlandish pieces, I have to argue with some of the risks mentioned in a recent Vogue Daily article, “10 Fashion Risks You…

Best tampon commercial ever

Looks like Flordia… With the cycles of the moon, it is customary for the lives of every young girl to get their first visit from Aunt Flo. Talking about the crimson tide or periods in general often spark an uncomfortable conversation. Because of this, discussion of such a topic becomes repressed for fear of embarrassment…

Four reasons to take IB

IB is the international baccalaureate program which is offered at many high schools in Calgary. Here are four reasons to enter the program: 1. IB is an internationally recognized program, hence the name. Many argue that universities don’t even look at your IB mark, but many universities do take into account that you took IB.…