Marketing Genius: IKEA’s bookbook™

Sleek lines in front of an intently lit grey backdrop, the 2015 IKEA Catalogue is coming to your stands soon. Wait, what was that? What people would normally expect to be the milieu for an Apple product, IKEA parodies Apple’s advertising scheme to create an ingenious marketing scheme of their own. The bookbook™ mocks the highly…

DIY: Upcycle Your T-Shirts

Do it yourself projects are becoming more and more popular these days. I personally find that it feels so good to be able to say “Yeah, I made this myself!”  Upcycling is basically taking old and no longer used products and converting them into newer and better things. These upcycled t-shirts are starting to pop up everywhere…