If you haven’t had a chance to take a break from whatever stressful lifestyle you have been living, you’ve come to the right place.
As we see the transition of TV to mainstream internet media, corporations are beginning to exponentially invest capital into one of the greatest internet platforms for digital media: YouTube. It is said that over 300 hours of content are uploaded every minute on YouTube, attracting audiences across the globe. According to the Hollywood Reporter, YouTube reaches around 1.5 Billion viewers per month, unfathomable numbers to large multi-national corporations looking for the new consumer market.
Arguably, the pioneer of internet commercials comes from the chocolate brand Snickers. Partnering with comedy icon, Mr.Bean, Snickers released this commercial with the ironic phrase “You are not you when you are hungry.”
After extensive sales and infomercial analysis from world-renowned expert Kantar WorldPanel, two conclusions were drawn:
1) Youtube ads drove up Snicker’s sales
2) Investing in a higher frequency of Youtube Ads per viewer would probably result in greater return of investments.
The overall campaign reached 20 million people, and showed corporations across the world the power of internet advertising.
The popularity of Youtube advertisements exploded. Now, there are thousands of premium commercials on Youtube for your enjoyment. From pure observation, some of the best commercials all have a few things in common. 1) They all have some famous icon of sports, media and entertainment to grab the attention of the viewer. 2) Each icon is doing what they are best at in each commercial. As you will soon see, basketball players shoot hoops, actors crack jokes, soccer players kick a ball, and Gordon Ramsay yells at people. The culmination of these two factors not only leads to the best advertising, but the best entertainment.
Here are some of my favorites. I hope you can enjoy them as much as I do, and perhaps appreciate them as more than just advertising, but art.
The Rock x Siri (Apple)
https://www.youtube.com/watch?v=ufBLI6bB9sg
Kobe vs. Messi: Legends on Board (Turkish Airlines)
https://www.youtube.com/watch?v=ruav0KvQOOg
Winner Stays On (Nike)
https://www.youtube.com/watch?v=pCVF0CSRTYA
Directors Cut (British Airways)
Telekinetic Coffee Shop Surprise (Carrie Movie) *Viewers Discretion is kind of advised
Kevin Hart “First Date” (Hyundai)
https://www.youtube.com/watch?v=wapLaF5jmrU
