In what might possibly be the coolest food waste awareness campaign ever, this supermarket decided to take action against societies’ views on food and what really should matter.
As you can see, this really does show how we judge our produce based of appearance more than quality. Once we get used to how it looks, we instinctively seek it out, ignoring other fruits or vegetables that although appear defected are just as good in taste as any other fruit or vegetable. We end up wasting tons of good produce just because it doesn’t meet quality appearance standards. Just who decided a fruit or vegetable must look a certain way to be edible? Really, in the end this video just goes to show how appearance doesn’t truly matter, quality does. Hopefully this won’t be the last we see of this campaign!