On the days where you find yourself wanting to find a burst of inspiration yet it doesn’t come, you feel like you’ve wasted an opportunity to let your creative juices flow. Well, TO-FU, a design studio in Japan took interest in transforming a list of 29 ways to be creative into an animated motion graphic. Using typography and a minimalist approach in the video, there’s little doubt that their designers have practised the things mentioned on the list already! The final result is a beautiful, simple video that just by watching unleashes your creative side. But the main point isn’t about the video’s meticulously harmonized graphics, it’s about trying out a few things on the list. No, the list isn’t a guide on how to become creative, it’s all simple actions compiled into things you can do in the spur of the moment, or things that when turned into habit can make you one happy person. I think that that’s what made this certain list so intriguing to me; the free nature of it is truly compelling.
The list by itself is already inspiring but when I looked at it again, it transformed into something so important and that’s the mindset in life where you do things not because you’re forced to, but you do them because you want to. These are mostly random things that have minor significance when implemented in the real world, but at the same time, they all have a great impact on the person you are. By doing these things, you can be carefree and with a little effort you’ll be set free in from the chains that stopped you from being unique. One thing that I wanted to express was the “so what?” factor. So what if half of the things on the list aren’t applicable to your life? It’s just the fact that when you can do these things freely, you’ve already shaped yourself into someone different, someone that can live a lifestyle of individuality and creativity.
[vimeo 24302498]