Marketing Genius: IKEA’s bookbook™

Sleek lines in front of an intently lit grey backdrop, the 2015 IKEA Catalogue is coming to your stands soon. Wait, what was that? What people would normally expect to be the milieu for an Apple product, IKEA parodies Apple’s advertising scheme to create an ingenious marketing scheme of their own. The bookbook™ mocks the highly…

3 motivational quotes

Everyone feels down in the dumps once in a while. It’s normal, but that does not mean it doesn’t take determination or will power to keep moving forward. September, for most, marks the beginning of deadlines, oral presentations, heavy tests, and hours of studying. During these heavy loaded times, remember to always take time aside for…